Jubilant Foodworks Limited
To develop and implement effective Precision Marketing Strategy and Procedures and plan Budget to ensure achievement of the short and long term plans.
Change Agent Culture and organisational development and alignment of Sales team towards Customer focussed marketing and adapt the concepts of 5 ways of driving sales.
Restaurant Specific Inputs :
1. Continuous dialogue & discussion with Regional Sales team to understand the issues with struggling stores
2. Forward planning of 1 month for Precision activities. Planning & Execution for various specific store issues like competition entry, split stores, single city stores etc.
3. Assist high potential stores to perform as expected
4. Continuous support to struggling stores
5. Visit the stores and co-ordinate with sales team for specific ideas, training and other inputs
Identification and co-ordination with local BTL Agency :
1 Identification of BTL agencies for various local marketing programs including identification of avenues for city specific promotions.
2 Creative development with appropriate communication for each precision input in coordination with corporate Precision Marketing Manager
3 Proactive creation of offer bank (precision marketing kits) for various exertion in the stores
New Restaurant Opening :
1 Coordinating with the BD and Ops team for identification of the restaurant location and catchment area in complete detail
2 Exploring various BTL activities possible for the new store opening.
3 Making of Marketing checklist along with corporate precision marketing manager
4 Execution of all activities in the new store.
Intelligent Analysis, Tracking Performance and Knowledge sharing :
1 Analysing the store performance on the basis of various parameters such as customer base, acquisition rate, catchment area etc. and identifying inputs accordingly.
2 Tracking performance and calculating ROI of every initiative in the stores and deriving meaningful learning.
Budget Control and Marketing Innovation :
1 Control expenses and bring Cost Innovation in the activities for the stores.
2 Explore marketing avenues specific to the store location and city.